New deli and artisan food store opens its doors in Fife High Street

The new ‘Must Be Crackers’ outlet has moved into Dunfermline’s High Street where the former Dunfermline Sewing Machines store was based.

Owner, Aileen Wright has pledged to bring “great food, thoughtfully sourced” to the city, and offers fresh bread, British, Irish and continental cheeses, pastries and biscuits, teas and hot chocolate from The Wee Tea Company, chocolate from Gleneagles and even fizzy lemonade and ginger beer made in Glasgow,

Aileen, who also owns and runs Sew Yarn Crafty said, "The opening was just beyond any expectations I had, it was just so great. We're providing a product and a shopping experience that you would normally have to go to a bigger city to get.

“We are conscious of the pricing and people’s dietary needs, we have some really nice vegan, gluten-free and dairy-free options. We’re not just trying to sell to the wealthy cheese lover. We’ve got some great local produce and more to come, along with plenty of crackers.

“We aim to provide affordable luxury. Consistency in our information, customer service, supplier agreements and experience will set us apart. We will retail food items for the adventurous, aspirational ‘cook-at-home’ along with treats, delicacies and indulgences for the weekend or special occasions.

“Our location right in the centre of a busy High Street is one of our key advantages, offering us visibility, making us a talking point, and awarding us with free advertising opportunities via our The Must Be Crackers team has found tremendous support from customers and suppliers. It also got advice from Karen Cassells, Business Gateway Fife adviser.

She said: “Aileen has invested her heart and soul into creating the perfect artisan business in an excellent location. We were delighted she was able to secure funding from the Town Centre Building Improvement Grant and a Business Gateway Fife Start Up Grant to support with the refurbishment of the premises, which required full renovation.”